Southeast Asia is the fastest growing internet market in the world. It’s projected to reach half a billion internet users by 2020, adding 3.8m new users online each month. The majority of young people in Southeast Asia spend more than 6 hours online each day with 30 year olds on average making up 63% of internet users. Social media users in Southeast Asia make up more than 10% of the global total, experiencing growth rates of 50% higher than global average. The online economy in Southeast Asia is expected to grow more than 6x to more than US$200bn by 2025. This growth is expected to come from eCommerce (apparel, electronics, household goods, food/grocery), Travel (hotels, flights, ride hailing) and online media such as ads and gaming. However despite the headline numbers, general market perception remains that Southeast Asia remains a highly fragmented market and a collection of dissimilar countries. It also has an under developed venture ecosystem which is not big enough to support large exit/IPO outcomes.
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