Tools4Patient was founded by a group of industry veterans of clinical trials to accelerate the launch of drugs to patients by developing predictive algorithms to focus on the detrimental placebo response that has plagued clinical trial analysis for many years. The result has been a product called Placebell, which uses a sophisticated date-driven approach to minimize the placebo effect. Erika Smith, VP of Business Development, explains that Placebell is calibrated to specific diseases depending on the clinical trial, has completed several trials, and is being expanded to work in more indications all the time. Further, Placebell significantly increases the likelihood that the clinical trial will identify a true therapeutic effect.
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