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Whitepaper: Customer Value Maximisation

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MVNOs are facing increasingly high levels of competition from new entrants and established providers. In such an environment, a key tactic that should be adopted by MVNOs and MNO second brands is Customer Value Maximisation (CVM). Originally devised as tool in the banking industry in the wake of the financial crisis of 2008/09, CVM helps providers to derive the maximum value from existing customers by identifying opportunities to present new offers and to build engagement using rich business intelligence and advanced machine learning to understand behaviour.

This white paper will define an effective CVM strategy and explain the different stages that must be addressed to ensure success. It shows how CVM can be combined with automated CLM to analyse and identify value opportunities and, ultimately, to ensure that maximum value is captured from individual customers and segmented groups.

You will also learn how Digitalk Mobile Cloud provides a comprehensive, real-time MVNE as a Service solution with rich capabilities for the automation of CVM, allowing MVNOs and MNOs to identify and address specific target opportunities, cost effectively.

Customer Value Maximisation

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