In an exclusive report for TV Connect, Kate Bulkley looks at the trends that have forced traditional business models for channels, broadcasters and production companies to be completely re-drawn.
Even though linear TV is still able to garner mass audiences, especially with live sport and big, shiny-floor entertainment shows, the direction of travel is clear: in the face of online outlets like YouTube, Netflix and Amazon Prime and the shift of particularly younger consumers away from traditional media, the dominance of the traditional video ecosystem is coming to an end.
Both traditional TV advertising and big-bundle pay TV subscriptions are under pressure. The total amount of traditional TV viewing – live, VoD and PVR – is falling, particularly among younger audiences who are accessing more video on their handheld devices online and, increasingly, via social media sites like Facebook. Pay TV companies are seeing subscribers deserting their ‘big-bundle’ services in favour of cheaper alternatives. It may not be a stampede, but it’s a trend and it’s growing.
Key points covered in this report
- Power of traditional gatekeepers is being eroded
- Consolidation of media owners is set to continue
- OTT strategies for both traditional players and standalones
- Balancing content mix when anyone can become a content creator
- Mobile viewing habits of youth audiences