While there is no doubt that there is a lot of revenue to be made in OTT, its impact on pay TV cannot be ignored. For some operators, it is a necessary evil. For others, it is a pot of gold at the end of the rainbow.
In this report, Andy Fry explores what life is like if you aren’t Netflix or Amazon. He also looks at the growing trend towards streamed linear programming as a lifeline for Pay TV operators.
- OTT monetisation strategies
- How to create niche channels that differentiate your offer
- The best use cases for streaming linear
- How far can you push personalisation
With the OTT TV World Summit coming up in November, this report is the perfect primer. Containing insight from Ovum and looking at markets from China to Europe, this is an invaluable resource.