In the fourth of five reports, Adrian Pennington looks at how Cable Congress 2018 is examining the intense battle for premium content among pay TV operators, as well as their growing need to innovate their distribution platforms.
Cable Congress and this report look at how content has become a strategic essential, as cable operators come under pressure from over-the top (OTT) video providers, forcing them to rethink their services and network architectures.
This report looks at:
- The impact of OTT on Pay TV
- Finding the right content mix
- Strategies to improve ARPU and cut churn