In spring this year, TV Connect’s survey, Disrupting The Connected Entertainment Value Chain, canvassed a wide range of companies and sectors, drawing responses from the Americas, Europe, Middle East, India and Asia-Pacific.
The survey captured job functions from product design & development, innovation, technology & engineering, sales & marketing, academia and analysis. From CEOs to students, the survey provided a snapshot of how the connected entertainment industry is managing rapid change.
The findings were merged with the views of leading analysts and institutions to create an overview of the connected entertainment space during 2016.
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The report also identified the key themes and trends that are likely to dominate the connected entertainment debate during 2017.
The prevailing sentiment in most sectors was that disruption is a commercial and creative opportunity. With few exceptions, respondents said that their companies grew during 2016.
The overall picture was one of increased video consumption driving revenues across PayTV, OTT and mobile.
Respondents said this created opportunities for those in service sectors ranging from content and advertising creation to video software solutions.
Another trend was that sector distinctions are breaking down. Broadcasters and traditional PayTV platforms are shifting into OTT and mobile, making both of these spaces especially crowded.
There were convergence implications for advertising too, with the underlying ad technology platforms also coming together.
While mobile was the key disruptive technology identified, 4K/UHD/HDR, VR, 5G and DOCSIS 3.1 were all cited as having a big impact. However, commentators said they were natural extensions of where the industry was heading anyway.
This year, we are again polling our audience to see if the identified trends from the previous report are still seen as the major priority across video delivery over IP. Are these trends still important to you? If not, what is affecting your business the most?
Take part in the Media + Networks survey today and get your voice heard. You might also win £100 of Amazon vouchers.