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Millennial audiences know the value of personal data

Changing audience viewing habits and the impact of millennial and youth viewers were a major talking point of TV Connect last week. Among the 130 expert speakers was Emma Mulqueeny OBE, founder of Rewired State.

In this interview, Emma caught up with TV Connect digital lead Niall Hunt to discuss these disruptive viewing habits, and to talk about the impact of the 97ers - a distinct set of digital natives who are beginning to understand the true value of their personal data and the perception it creates.

She says this group are beginning to demand more and more in exchange for their personal details and, unlike previous generations, they are conscious of and overtly manage their data footprint.

This interview provides useful insight for anyone interested in the changing video viewing habits of the post-millennial audience.

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