Service providers are facing a multitude of network challenges that hinder their ability to stay competitive. Foremost among these is a rigid service delivery infrastructure and operating costs that seldom align with revenue.
Compounding those problems, network operations are increasingly complex and expensive to maintain, driving up total cost of ownership (TCO). By contrast the rising ubiquity of smartphones and high-speed Internet access have launched a new breed of company - Netflix, Facebook, Amazon, Skype - providing services running OTT without having to invest in the underlying infrastructure and instead embracing virtualization and cloud-based architectures.
This approach, argues infrastructure platform vendor VMWare, has allowed OTT players to be much more innovative and agile, while at the same time providing personalized services but a telcos' hardware-based infrastructure and associated long development cycles prevents them from responding on an equal footing. This is beginning to change. Traditionally, operators haven’t troubled themselves with specific applications such as the specifics of Content Delivery serving.
However, as video has become a larger and larger element of the traffic on their networks - and as such the value that those networks offer rises - they have started to bring the capability 'in-house' to optimise the CDN within their own networks.
This Media + Networks’ exclusive report gives you all you need to know about the latest options in content delivery.