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How Technology Transforms Ocean Container Shipping - A Whitepaper from INTTRA

Over the past 15 years, the ocean logistics industry experienced vast changes to business models, services and technology adoption.

In 2016, the pace of technology innovation accelerated as participants sought business model optimization. Digitalization is now a competitive necessity. This trend will continue in the next 15 years, creating new opportunities – and winners and losers. In this paper, INTTRA outlines its vision for the direction of information technology-driven innovation from its vantage point as a neutral service provider.

INTTRA foresees that:

  • Ocean shipping will become increasingly interconnected, accelerating business velocity, elevating digital networks and neutral platforms, enabling consolidation of operational/financial flows and raising intermodal visibility and engagement via multiple physical tracking devices.
  • Digitalization will leverage new integration protocols and technologies, such as blockchain, predictive analytics, and artificial intelligence to increase efficiency and reduce costs.
  • The industry will adopt an agile, iterative innovation model favoring targeted, short-term ROI technology solutions often delivered by disruptive startups.
  • The digital divide between companies embracing full digitalization and those lagging will widen.

Find out more about INTTRA's predictions! Download their whitepaper for free here.

About the authors of the whitepaper

Inna Kuznetsova is the President and COO at INTTRA - the world’s ocean shipping SaaS B2B e-commerce portal, information and service provider. Inna provides strategic direction and holds full P&L responsibility for business growth managing sales, marketing, service delivery, alliance, product and technology.

Before joining INTTRA in early 2015 Inna was the Chief Commercial Officer at CEVA Logistics and prior to that spent 19 years at IBM. In her last role as VP, Marketing & Sales Enablement for IBM Systems Software, she was profiled by Forbes as the first VP of Russian origin in IBM headquarters. Inna is a frequent speaker at industry events and has two bestselling career books in the Russian market.

Jeff Howard is the Senior Vice President, Chief Product Officer of INTTRA. Prior to joining INTTRA, Jeff was VP of Flex System and BladeCenter at Lenovo. Before that Jeff retired from IBM after 30 years, holding various global leadership roles in product management and marketing across various IBM systems including responsibilities for product management of IBM POWER5, POWER6 and POWER7 servers. He holds 7 US Patents.

Peter Spellman is Chief Technology Officer at INTTRA, responsible for leading global architecture, engineering and technical operations. Peter has over 25 years of innovative experience in devising, defining, delivering and managing complex software solutions with the last 8 years focusing on cloud-based systems. Prior to INTTRA, Peter was founder and CTO of TraceLink, a pharmaceutical supply chain network platform. He has also held technology, engineering and product leadership roles at SaaS startups SupplyScape, Performaworks, and iWant, as well as the MITRE Corporation and Microsoft.

About INTTRA

INTTRA is the electronic transaction platform and information provider at the center of the ocean shipping industry.  Its customers can book, track containers, submit shipping instructions and VGM’s within the industry’s largest e-commerce network, gaining access to over 45 ocean carriers and NVOCCs.  Through Ocean Schedules, customers can select from over 12 million voyages annually.  Their Decision Support Dashboards offer big picture insight into key metrics that help shippers improve decision making and lower supply chain cost through better risk planning.

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