eMagazine: How to make friends and influence people
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Over the decades, it seems that the insurance industry has forgotten why it was born: to protect their customers and let them protect their most valuable assets, including their own life.
When talking with industry practitioners about the future of insurance, their main concern is: how can we make insurance part of the lifecycle of a person? When you buy a car, you need insurance; when you buy a house, you need insurance; when you have a family, you might want health or even life insurance. With so much potentially at stake, why does the insurance industry struggle with customer interaction and trust? And what can be done to bridge this gap and rebuild the relationship between consumer and insurer?
In the latest InsurTech Rising eMagazine, we speak with the experts to find out how to ensure you put your customer's first and reshape your strategy to build from this core principal.
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