Get 20% Off Your Registration Rate with Promo Code TMRE19RYBBON
Where will research and insights executives be between November 5 – 7, 2019? Once a year The Market Research Event (TMRE) draws leaders from across the globe for an action-packed agenda of speakers, workshops, informal sessions, and excursions.
Again this year, Jignesh Shah, CEO of Rybbon joins the ranks of celebrated speakers to give attendees an insider’s view on using incentives in research.
-- Jignesh will present “Incentives Best Practices for Surveys & Panels”at TMRE 2019, November 5th at 11:30 a.m. in Las Vegas, Nevada --
Boost Survey Response Rates
We’ve all been there. Your pre-survey work was beyond reproach, but the number of responses was dismal. If you’re struggling to get people to respond to your surveys, you’re not alone.
The sheer number of surveys we’re asking participants to complete is having a negative effect on response rates. Think about it. You go to your doctor and before you’re even home a survey is in your inbox. You call your bank, internet provider or nearly any company and are asked to participate in a survey at the conclusion of the call. Is it any wonder that most survey response rates are only in the single digits?
Savvy researchers understand the value of using incentives to boost response rates and keep respondents engaged. However, sending rewards can be time-consuming. First you need to purchase the rewards, next you need to send them and finally, you need to track incentive data. And when respondents encounter problems redeeming rewards, you need to resolve the issue. What if you could send incentives without the headaches?
Take the Smart Approach to Research Incentives
Here are a few simple steps you can take to improve response rates using incentives.
Value: Striking the right balance between the reward value and the value of respondents’ time takes more than guesswork. You don’t want to blow your budget on sending high-value digital incentives to college students. On the flip side, response rates will be virtually nonexistent if you offer a $25.00 iTunes gift card to highly paid executives. Be sure the type of reward offered is appropriate for the survey group. Better yet, let respondents select their reward. Just be sure the incentives offered are appropriate for the type of survey and the respondents' value.
Automate: Respondents don’t want to wait for weeks to receive their rewards. Immediate delivery of digital gift cards provides the instant gratification that makes respondents feel valued and more inclined to complete future surveys. Automation isn’t just good for your respondents. Did you know that it can reduce the time spent on incentive administration by up to 75%? Simple integration of an incentives management system, like Rybbon, with Qualtrics, SurveyMonkey, SurveyGizmo and other survey platforms puts the entire process on autopilot, giving you the time to do what you do best – market research.
Anonymity: When confidentiality is promised or is a governing factor of your research, you need to make sure your respondents are comfortable that their anonymity won’t be compromised. Be sure responses aren’t connected to the information used to trigger reward delivery. This is easily accomplished by de-coupling the rewards process from the survey. Although your survey and rewards platforms remain integrated, reward delivery emails will be collected separately from the survey.
Rewards delivery: Be sure to send rewards from your branded email and not a third-party email address. Incentives sent from email addresses that are unknown to the respondent run the risk of getting lost in their inbox, ignored or caught up in spam. This simple measure helps to reduce unclaimed rewards, as well as complaints from respondents that believe they never received their reward.
Centralize: Whether you’re doing incentives for a single study or dozens, keeping rewards information in a centralized portal will ease the burden of incentive tracking and management. And when the delivery status is provided in real-time, you’ll always have your finger on the pulse of rewards delivery.
Join Jignesh at TMRE 2019 for a deep dive into how an incentives management system can boost your survey response rates. Register today and use promo code TMRE19RYBBON for a 20% discount off the current rate.