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Industry Report: The Trend Toward Product Personalization

Demand for product personalization is on the rise with at least one in four Americans reporting that they’ve personalized a product either for themselves or for someone else.

This is a trend that affects a variety of industries, including apparel and footwear, travel, food and beverages, tech, household goods, and more, providing new opportunities for consumer engagement and sales.

This whitepaper, using YouGov data, provides insights into:

  • Why brands should tap into personalization
  • Which industries show strong potential for personalization
  • Who potential and current personalizers are and how best to reach them

Download the full report to learn more about the shift toward product personalization and the associated opportunities for brands:


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