The question of whether brands should take a stand on social issues is not new. But given the current tensions in America and across the globe around many political and social issues, the impact on brands who choose to align themselves with specific causes or views can be significant.
For brands who have yet to take a side, or those assessing the impact of recent decisions, understanding how consumers view brand engagement in social matters is critical to the cost-benefit analysis.
Comparing US and UK consumers, this whitepaper uses YouGov data to investigate their thoughts on:
- Whether brands should comment on social issues
- If brand engagement in social issues should vary across different industries
Furthermore, this whitepaper provides an analysis of the risks versus rewards of brands expressing opinions on social and political matters.
Download the full report to learn more about consumer perception around brands presenting a social voice: http://bit.ly/2Qpi85c