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The Push/Pull Struggle of Innovation

In a recent article written by Cheryl Perkins at, she looks at how identifying the push/pull in a market can help innovation be successful. For innovators, being able to truly understand what the market needs, what they are pulling for, instead of pushing a great idea out quickly, can benefit a company. Once it is understood what the market is pulling for, then push the ideas that align with that into the market place.

The article uses the iPad as an example of meeting a the market's needs. Do you agree with this? What other items have you seen pulled by the market that have resulted in market adaption?

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