KNect365 Insights, Marketing & Innovation is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
Edge of Innovation

A community that brings innovation leaders together through creative, inspirational, educational, and thought-provoking content.

Bringing Brands Back to Life Through Innovation

According to this article in BusinessWeek Imation, a leader in recordable compact discs, has spent a lot of time over the past coupe of years rejuvenating Memorex as a line of consumer electronics as well as the Imation brand itself.

Mark Lucas, soon to be CEO of Imation, mentions that Imation is "pedaling as fast as we can to demonstrate improvements in our performance."The company has expanded its Memorex brand by offering Wii accessories as well as speakers, turntables, and other audio gear. Will this revival strategy work for Imation? That seems to be the bigger question.

Looks like only time will tell.