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Live from Front End of Innovation 2012: Bringing Sustainability & Innovation Together

Bringing Sustainability and Innovation Together: One Company's Approach was presented by Ken McLellan, Business Connection Leader at Burt's Bees today at the Front End of Innovation 2012 pre-conference day.

Innovation at Burt's Bees, Driven by: 3 Pillars

Food Inspired: Liquid crystal technology
Power of Nature's Defenses: Willow Tree & salicylic acid
Biomimicry: Spiderwebs for strength,

Must-read book: Biomimicry by Janine Benyus or visit

Seek examples of the 3 pillars, these are perfect examples of transcending complexity and innovation at play.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She is a published poet and also maintains a literary blog. She may be reached at Follow her @Literanista.

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