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Outcome-Driven Innovation: Jobs-to-be-Done Theory in Practice

Register for this free webinar on Wednesday, August 23rd at 2:00 PM EST:

In this webinar, Tony Ulwick, Founder & CEO, Strategyn, will introduce his latest thinking on Jobs-To-Be-Done Theory and the process he and Strategyn have developed over the past 25 years to put the Theory into practice.

Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics (desired outcomes) to the "job-to-be-done", making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth. Learn how employing ODI can improve your innovation success rate 5-fold.

About the Presenter:

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with a success rate that is 5-times the industry average. Tony's patented innovation practices result in products that help customers get a “job” done better and/or more cheaply. He is the author of the original Jobs-to-be-Done book titled What Customers Want, and the recent release, JOBS TO BE DONE: Theory to Practice. He is also published in HBR and MIT Sloan Management Review.

Register now!

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