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[VIDEO] Live at #BEI12: Chatting with Bob Eckert of NEW & IMPROVED, LLC

We're here in Boston, MA for the 2012 Back End of Innovation event. Yesterday during set up we caught up with one of our 2012 Summit Day speakers, Bob Eckert of NEW & IMPROVED, LLC.

Watch the video below for a sneak peek at our beautiful event space and some insight into what will be covered in today's conference.

Eckert will be presenting "Innovation Culture: Knowing What To Strive For, What Not
To and How to Measure It" in our Return on Innovation summit at 10:30 here at Boston's State Room. Be sure to come down and join us!

Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing. As part of the FEI team at, she tweets at @BEI_innovation and is the voice behind BEI:Back End of Innovation on Facebook and LinkedIn.

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