Now that the incessant barrage of new regulations is slowing, the fund industry finds itself with the ability to shift focus away from the resource intensive burden of implementing regulations, and look to ramping up innovation and improving efficiency. Is this on track? Misset Arnaud, Chief Digital Officer, CACEIS answers the call.
Although companies have done their utmost to maintain innovation during recent years, business efficiency has often taken a back seat due to the entangled complexity of new regulatory processes taking up IT development time.
Today however, companies within the fund industry, which is an increasingly competitive environment with ever-growing data volumes, are keen to understand the opportunities in terms of efficiency that present themselves, and a key element in the search for efficiency gains is Robotic Process Automation, or RPA.
How to use RPA
Simply put, RPA is computer software that can use IT systems designed for humans. Clearly no automatons here, but instead, software that can operate with extensions such as Optical Character Recognition (OCR) to read hand-written entries such as in forms, Natural Language Processing (NLP) to extract data from unstructured text, Chatbots to respond to standard queries and possibly Artificial Intelligence (through links with Google or IBM’s Watson platform for business).
RPA’s ability to perform data entry, and use plug-ins to understand and respond to client queries makes it analogous to offshoring, and in some ways it is, but it has some key differences.
CACEIS has undertaken very little offshoring, as the potential loss of control (through dealing with a far-off provider with cultural differences and being just one of a number of clients) is major factor that explains our reticence to pursue that avenue.
RPA on the other hand, enables companies to maintain control of their business, especially if they create the competence centre internally rather than rely on an external provider that may itself become a source of issues due to the lack of required industry expertise.
Many companies see this RPA technology as a key component of the future financial ecosystem and therefore decide to make the necessary investments internally.
We often hear it said that RPA’s principal objectives are nothing more than the ruthless pursuit of pure efficiency, however the reality is different – and not just marketing “spin”.
The back-office, which is always the first area to go under the RPA spotlight, is where we find a glut of tedious, repetitive processes that are the source of a high level of operational risk and have low added value.
RPA’s prime objectives in such an area are to 1) reduce operational risk stemming from human error, 2) improving client experience by increasing service quality and professionalism, and 3) freeing-up staff for tasks where human intervention is key, such as client contact and handling more complex transactions.
RPA as a priority
As above, most RPA projects start in the back office, however prioritisation of the processes is an essential task both in terms of the project’s efficiency (picking the low hanging fruit first as opposed to simply branching out) and in terms of its image within the company, (targeting the tedious, repetitive processes where there is no strong feeling of ownership).
Here, RPA goes hand-in-hand with a “Lean Management” approach, which promotes continuous efficiency and quality improvement through small incremental changes over time.
It is important to note that, whenever RPA is implemented on an isolated process, the impact on upstream and downstream processes must be carefully considered.
Later on, as the patchwork of isolated tasks taken over by RPA start to interface with each other, then efficiency levels can further improve. On average, RPA increases business efficiency by some 10-12% for individual tasks, but this figure can rise significantly when several processes are daisy-chained, end-to-end.
We have already established that an in-house RPA competence is preferable, but let’s take a look at an ideal structure that should ensure a successful RPA project within any company.
Along with the RPA specialist, three other positions are essential within the piloting group – a business analyst, to explain the processes to the RPA specialist and ensure everything is exhaustively documented to avoid loss of skills/expertise.
"The final point that should never be underestimated in any RPA project is communication. There is a lot of fear surrounding the topic, and it’s not limited to operational department employees."
An operational representative to ensure the other members have a complete understanding of the tasks involved and to act as a project sponsor for the Operational department.
Finally, an IT representative, who is responsible for the systems with which the RPA will interface is required. These people should make up the core team from the project’s outset and help ensure the project remains on track.
Communication is key
The final point that should never be underestimated in any RPA project is communication. There is a lot of fear surrounding the topic, and it’s not limited to operational department employees.
Management, IT, Compliance, Risk, Legal, HR and other areas may be impacted by RPA, and so together with Operations also need a structured communication campaign to explain the technology, the benefits and goals in order to get them on-side.
"We often hear it said that RPA’s principal objectives are nothing more than the ruthless pursuit of pure efficiency, however the reality is different – and not just marketing “spin”.
Liaising with staff delegations and trades unions is also a key part to ensure smooth implementation of what is a very promising technological innovation.