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Customer demands are changing

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Product lifecycle management (PLM) software has, for the fund management industry emerged as an innovative and potentially transformative new approach in product development. It has a proven history of connecting the lifecycle of products (and services) from their initiation to market launch, change and decommission. This approach allows for amendments on products and related data across hundreds of funds simultaneously. It enables you to introduce the voice of the customer into product design in fund management. Such a continuous and connected lifecycle approach has built-in compliance with full traceability on decision making and all data from end-to-end.

Two Heads of Product in leading asset managers, Allianz Global Investors and Legg Mason discuss the pros and cons of this compelling new discipline. They explore the significant advantages that PLM software solutions offer, including improved governance and compliance, increased efficiencies and customer-involved product design. Potential concerns are also explored, such as the possibility of cyberattacks and issues around usability and the wholesale adoption of new technology within a business.

To view the article in full please visit: https://ifwe.3ds.com/financial-business-services/banking-and-financial-markets

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