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FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

FUSE 2011 Speaker Spotlight: Marco Beghin

In the weeks leading up to FUSE 2011, we're going to be hearing from the speakers! This week we have Marco Beghin, President, Moleskine?? America, Inc. who will be presenting "Moleskine Explores the Analog Digital Continuum," on Tuesday, April 12, 2011. To learn more about FUSE, download the brochure here!

We recorded an interview with Marco as part of the FUSE Speaker Spotlight podcast series. Click here to listen to the podcast. Music for this podcast series was provided by Emmy Award-Winning Sonic Branding Boutique Audiobrain.

1. Tell us about a project you are working on or recently completed that you are proud of?

2011 is going to be very exciting for us at Moleskine??. We have a number of new collections and initiatives launching throughout the year. I am very excited about sharing some news of it with the FUSE audience in Chicago.

2. Think ahead 5 years, what major changes for design do you see?

We expect people to become more sophisticated in how they integrate both analog and digital products into their lives. They will continue to be both mobile and connected and their identities will be defined more by the objects they carry with them than where they are at any moment. I see designers recognizing the opportunities to solve problems all along the spectrum of analog to digital.

3. What inspired you to get in the field? What keeps you motivated?

I love design and business. I have always wanted to do something that helps people express themselves. Everyday our users can open their notebook to a blank page and write their story. We provide a open canvas that helps people unlock their creativity.

I am also very interested in how people establish a personal connection with a brand. I am fascinated by the the study of the body and think the objects we choose to keep physically close to us is very important to who we are.

4. What is one thing you're excited about for this year's FUSE?

A pause. I know I am busy and I assume all the important people attending the conference are busy as well. I am excited that we can take a pause together to share ideas, our stories, and to really dig into this theme of Sharing the Extraordinary. It is really special that everyone is willing to make time for this.

People can follow the larger world of how people engage Moleskine products at www.moleskine.com and www.moleskinerie.com or on Twitter @Moleskine. As always, follow FUSE for more updates on twitter @NextBigDesign.