William Espey made such a wonderful impression on this FUSE crowd, he deserves a follow-up discussion on the following subject.
living. Make a better mouse trap, or be more efficient in any manner and you win the economic outcome. Quick serve restaurants and much of retail are measured by comp store sales. And, this industry has seen year over year sales growth of six percent. Chipotle had a historic 24% comp rate and still grew despite
the recession. This economic growth challenged people to take $7 anywhere else and get a better meal.
Steve) recognize they are the only ones who can mess up this Chipotle experience. And, if they continue down the "good food' path they will continue to entice others to follow. When this happens, movements are formed and change is the outcome.