The Private Brand Movement is the most comprehensive private brand in the world. The conference design allows you to dive deep on every stage of store branding - from developing the product options (manufacturing), to developing the brand (brand strategy and design) to what happens on shelf (go to market). We've translated your challenges into a true industry event that tackles critical issues and explores new opportunities through practical real world illustrations. Our function based sessions are thoughtfully organized around roles and goals so the information is extremely relevant to what you do, what you are charged with accomplishing and how you measure success. The outcome is an experience so encompassing, because it delivers the right mix of the right perspectives certain to accelerate innovation. Not only will you hear from your peers, you'll hear from some of the most prolific minds in branding and retail today such as design legend, Harry Pearce from Pentagram and retail guru Paco Underhill. Sample of sessions: Design for Life - Creating a New Design Language for Health and Well-being in the Retail Sector ' Jonathon Ford, Creative Partner, Pearlfisher ' Maggie Hodgetts, Head of Design, Waitrose Innovation: Translating the Private Label Business Model ' Alex Pertrov, Vice President, Consumer Brands, Safeway Private Brands become National Brands: Selling to other Retailers ' Mike Kitz, VP - OfficeMax Brands & Product Development, OfficeMax ' Marc Okicich, Director - Marketing & Branding, New Business, OfficeMax Download the brochure now to see the full session descriptions. Private label is not a trend; it's a certified movement.... Consequently, this is not merely an event it's a call to action. Don't forget to register by this Friday, July 15th and save $300 off the standard rate. See you in Chicago, The Private Brand Movement Event Team A special thanks to our Marquee Sponsor Daymon Worldwide. Visit the Event Homepage.
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