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Complimentary Webinar: Driving Best-In-Class Customer Experience: Beyond Social Media Listening

In association with EmPower Research, a Genpact company, The
Institute for International Research invites you to join us for a one
hour complimentary Web Seminar:

Driving Best-In-Class Customer Experience: Beyond Social Media Listening
Tuesday, August 7, 2012
12:00PM - 1:00PM ET


' Sangita Joshi, Managing Partner, EmPower Research, a Genpact company

Reserve your Webinar seat now at:
Please mention your priority code: MWY0001BL

Today the rise in customer participation in Social Media is pushing
marketers and researchers to listen and learn from Social Media
conversations. While numerous applications of Social Media research are
taking shape, understanding customer experience through the new media is
gaining tremendous mind-share.

Social Media provides an excellent platform to listen to customer
concerns, criticisms, and feedback, and address issues through
one-to-one engagement. Social Media listening helps brand managers and
marketers in not only differentiating their service quality but also
aligning them with customer expectations, thus, driving greater
satisfaction and better experience. In this session, you learn how
Social Media can provide holistic insights on the 'voice of consumer'.

Participants will learn:
' Understanding and measuring customer experience through Social Media ' the possibilities today
' Beyond listening- Tracking voice of the consumer across the relationship cycle
' Social engagement- The path to improving Net Promoter Score/Customer Satisfaction Index

Sangita Joshi is the Co-founder and Managing Partner of EmPower Research
- a Genpact company. She has over 20 years of experience in research of
which the last eight years have been at the executive level. At
EmPower, Sangita leads social media research and delivery to global
clients, and closely works with the innovation team to continuously
evolve solutions that aid decision-making in a dynamic business
environment. She regularly writes for leading industry publications and
speaks on topics related to social media-led insights.

About EmPower Research:
EmPower Research, a Genpact company (NYSE:G) provides integrated media
and business research services. We help our clients understand
stakeholder perception and needs, empowering them to service better. We
use proprietary methodologies to listen and learn about conversations in
the customer ecosystem, deriving real insights for active stakeholder
For more information, visit

About IIR:
The Institute for International Research (IIR) is the world's largest
conference company and has been the leader in the provision of business
information for over 25 years. IIR produces over 5,000 events annually
through its network of offices in over 35 countries.