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FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

Package design in foreign countries

Here is an interesting article about how package design differs in China compared to western countries. They look at how buying decisions are made at the point of sale, and relate how packaging is affected in four different ways: color; label and face type; images, patterns and shapes; and material. Read the full article here.