KNect365 Insights, Marketing & Innovation is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

Package design in foreign countries

Here is an interesting article about how package design differs in China compared to western countries. They look at how buying decisions are made at the point of sale, and relate how packaging is affected in four different ways: color; label and face type; images, patterns and shapes; and material. Read the full article here.