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FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

Flashback Friday: The Private Brand Pulse with Vickie VanHurley, Ph.D. and Gregg Keeton

Leading up to the 2011 Private Brand Movement event, we're looking back at some of the Private Brand Pulse podcasts that we recorded in 2010.

In today's "Flashback Friday" enjoy an interview with Vickie VanHurley, Ph.D. and Gregg Keeton.

Vickie has been a graphic designer & illustrator for over 25 years. She serves as a graphic design professor (Southern Illinois University, University of Kentucky, Michigan State University) for over 11 years. Vickie earned her Ph.D. from Michigan State University (research focus: packaging design as the new advertising-does packaging design influence consumer purchase intent?).

Gregg Keeton is a 35 year graphic design veteran with 25 of those years spent as a packaging designer for Meijer. Gregg is a graduate of University of Kentucky with a BS in advertising and art and a graduate of Kendall College of Art & Design, Ferris State University.

Gregg and Vickie presented "May the Force Be With You!" at the 2010 Private Brand Movement event.

Listen to the 2010 Private Brand Pulse podcast with Gregg and Vickie here. Or read a transcript of the podcast here.

Looking for more content on building and designing private brands? Join us this September in Chicago for The Private Brand Movement. Download the brochure here.