If you weren't able to make it to yesterday's live web seminar "Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestl??" here's your chance to view the archive. Martin Oxley, Managing Director at BuzzBack Europe and Jeremy Pace, Consumer Science Specialist at Nestl?? showcased new online research techniques that identified consumer driven issues and emotions of CSR.
Watch the hour-long archive. Enjoy!