Mike Indursky a brand strategist and president of Blissworld talks about taking chances and being a small company competing with the 'big guys'. He sees the survival of brands in the same respect to the way we predict survival amongst animals in the food chain. If you're little, you better be fast and nimble to out run and beat the big ones. Creating a stir when you take chances with a new idea could mean starting a revolution. He assures that evidently there will be people who hate your idea, but there is power in polarization because a lot of the things people hate they end up loving. We all know, there is a fine line between the two. Being different, fearless, relevant and irreverent is the power packed equation for innovative brands. Indursky encourages going after your own vision which means appreciating your roots and branching off from there.