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Cardiff Design Festival: DME to Curana

Curana received the Design Management Europe Award (DME) at the recently held Cardiff Design Festival. This business award recognizes the skills and leadership of management to implement design in their business for commercial success. The winners were appreciated in how design is integrated in their strategy, management and processes to achieve commercial gains. Curana is a third generation family business that changed its strategy completely at the beginning of this century. Instead of focusing on own production, it transformed itself into a product driven company.' This strategic decision resulted in a turnover that quadrupled in six years time" says Vens. "Meanwhile, we have become a strategic development partner for leading European bicycle manufacturers."
Learn more about Curana here.