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FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

Design Impact on Brand and Bottom Line - A Panel #FUSE14

Interesting insights from the panel on measuring design impact. Good info though some slides by moderator Rob Wallace had painfully small print and poor contrast for the size of the room, which did show that design can indeed impact value for the better or...for the worse. 

Rob does have a useful tool available to measure design impact at www.dmi.org/value   Or, you can email him at rob@wallacechurch.com for more info. (Click for the full size map)

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About the Author

Michael Plishka is the President of ZenStorming(TM), a design and innovation consultancy. He can be followed on Twitter @Plish and through LinkedIn.
Read more at his  ZenStorming Blog.