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FUSE in Focus

A community that brings designers and brand strategists together through creative, inspirational, educational, and thought-provoking content.

States of design

Seth Godin recently posted on his blog about what he believes are the four steps of design. With all of the hard work that is put into packaging and design, many companies need to know what they expect to get out of their designs.

The four steps are:
1. Negative return
2. No impact
3. Positive return
4. The whole thing