The in-car user experience (UX) opportunity opens up a whole world if possibilities. Advancements in connectivity have changed the game and automakers are among the first to have pressed ahead with this. However, how best to maximise the revenue opportunity it offers is still unsure especially when it comes to contemplating autonomous vehicles.
Lessons can be learned from elsewhere and in the technology sector, UX has become a unique selling point for major brands. Apple is a prime example of this who have become a major player by creating products that are visually appealing. Utilising technology such as connectivity, voice recognition, & gesture recognition has taken Apple to become one of the most sought after brands in the world.
This idea of a ‘seamless’ interaction between man and machine has been converted to the auto industry with manufacturers such as Tesla pioneering this ideology. Brennan Boblett, User Interface Manager at Tesla, stated in UX Magazine “It’s the car and the software working harmoniously together to create a unique experience that can be felt even before you sit down in the car”.
In this ebook we will review how automotive innovators are utilising UX to improve their offering & maximise revenues. Outlining the thoughts of key automotive experts who profile key products and partnerships that are helping transform the attitudes towards in-car UX as a key revenue driver.