INDUSTRY REPORT: Patient-centricity in Clinical Trials
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Following a survey of our global database of clinical trial professionals, in collaboration with SCORR Marketing, this industry report reveals exclusive insights into the perceptions, practices and future expectations of patient-centricity in clinical trials. CROs, pharma, service providers, academia and patient groups split across North America, Europe and Asia are all represented, creating results that provide a ‘state of the industry’ picture.
The report explores the question is patient-centricity in clinical development a real commitment or just empty jargon? Across the industry, patient-centricity has increasingly garnered attention in recent years from the media, sponsors, CROs and other pharmaceutical service and technology providers. However, the industry lacks a common approach to patient-centricity, which makes it even more elusive to determine how patient-centric clinical development really is. Are sponsors and contract research organizations truly focused on patients and taking their preferences and needs into account? If so, how? If not, why not?