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Scoring Big: Mobile and VR at the starting line for this year’s Super Bowl

Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? Your favorite brands better be, especially if they plan to compete for your attention, with the big question being: are you ready for some high tech football?

Engaging in the Big Game extends beyond yelling at the TV. Mobile engagement is becoming a strong contender for improving the fan’s experience during commercial breaks and the game itself. Advertisers know this, which is why they’re beefing up their mobile content and engagement strategies through apps, targeted messages, and social media.

Tech will be a focal point not only for the February 7 game itself at the $1.3 billion Levi's Stadium in Santa Clara, California, but also for the crowds expected to converge on downtown San Francisco to partake in weeklong pre-game festivities at Super Bowl City. A million football fans are expected to try out interactive games such as Amp It Up and Breakaway inside the Fan Energy Zone sponsored by SAP.

The Super Bowl brings friends and families together each year and VR will let the community experience a part of the Super Bowl, whether they're at the stadium or not.

Next VR has worked with the NFL this season, capturing three football games (Jets vs. Titans, Ravens vs. Steelers, and Dolphins vs. Patriots). The company will have a booth at the NFL Experience, which is the fan convention during the Super Bowl at San Francisco’s Moscone Center. Fans will be able to watch these games from four or five different camera perspectives in virtual reality.
Mobile devices are also making it easier for fans to get into games. Last season, nearly half of NFL teams began accepting mobile tickets for admission. The San Francisco 49ers have even integrated mobile ticketing into the stadium app, giving fans an additional tool along with wayfinding and ordering services.

The fan experience for sports teams has changed dramatically over the last few years, mobile has been the driver to provide a more interactive and personal experience for fans. This year’s Apps World North America will be homing in on the opportunities available for sports and stadium experiences with confirmed speakers including: the Phoenix Suns, Sacramento Kings, Cleveland Cavaliers, Pac-12 and the San Francisco 49ers. For more details visit

Whether you’re cheering for your team at home, at the stadium, or anywhere in between, mobile technology is having a huge impact on the fan experience. It’s never been easier to watch a game or stay connected to the team.

The NFL and its affiliates have certainly kept up with emerging trends and the needs of modern fans. As VR technology matures and enhanced experiences become the norm, the next step will be using data to make all interactions appear integrated and seamless — like a perfectly timed ball dropping into the hands of a receiver in the end zone.

Hannah Mitchell

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