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A new solution from CreditCall aims to allow developers make money from taking money as chief technology officer Jeremy Gumbley explains

As a developer, making money from an app is always a challenge but mPOS solutions provider CreditCall is to enable developers to make money from taking money.
The company has chosen Apps World Europe for the launch of a new strategy that will enable developers to earn a commission from integrating CreditCall’s payment solution into their app.
The company will provide developers with a clear SDK which is part of the mPOS Toolkit that enables them to easily integrate Chip and PIN based payment into their app.
“Our App Developer Partner Programme gives economic incentives for developers to include it in their solutions, allowing them to monetise their investment in CreditCall, says the company’s chief technology officer Jeremy Gumbley.
The range of commission will vary according to the size of the developer and the scale of the project but Gumbley says he believes the new offer will be an industry changer.
“We are the first company to provide commission in this space and are creating a whole new referral community,” he says.
He believes the take-up will be huge. “I anticipate that there will be a broad swathe of app developers ,” he says.
Indeed he believes the mPOS market is ripe for change as the established POS guys move from traditional environments to iOS or Android to take advantage of lower cost more functional open tablet platforms.
“The great thing is you can suddenly take your app from the point of traditional interaction at a cashier station to the point where you can take the payment to the customer,” says Gumbley.
The opportunity for the retail industry in particular is huge. “For the longest time in retail we have had this situation where people actually go somewhere to pay. They have to identify where to pay and move towards that. The industry as a whole is waking up to the fact that model has to change especially when you are competing with online where you don’t even have to leave your home. The bricks and mortar model needs to evolve – why would you put barriers to purchase in place?” he asks.
He believes the lower cost Android tablets now available also offer huge opportunity in store and that players will take advantage of this. And he believes CreditCall’s solution is the most applicable in a payment market that is dominated by new players and technologies. “We’re not absolutely revolutionising the way people pay but giving them a familiar interface they can interact with,” says Gumbley.
“One thing that never ceases to amaze me is the way you can use this technology. We are giving a safe blank canvas to our developers to create a whole new legion of user experiences for retailers. We are seeing the tip of the iceberg of what will be accomplished with those sorts of applications in the next five years and I can’t even begin to speculate how developers will use our core technology to monetise new types of apps and bring payment to places where traditionally it’s not been available,” he says.
CreditCall’s mPOS Toolkit includes the CardEase Mobile SDK - which consists of the API, precompiled native development libraries for iOS and Android including a development guide - a choice in certified and EMV approved PINpads, a test platform, transaction management and reporting tool, and access to CreditCall’s technical support team.
To find out more about CreditCall’s mPOS SDK and the Partner Programme, meet their own developers on stand 324 or join their CEO Peter Turner during two Mobile Payments panels at Apps World on 22 October. He will be speaking on “The Future of Retail” at 11.30 and “Building retailer mobile payment strategies - How mPOS solutions are transforming the customer experience” at 14.30.

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