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Brent Hoberman joins the #AppsWorld keynote line up!

Apps World is pleased to announce Brent Hoberman as the keynote speaker for the first day of Developer World on October 22.

Now at PROfounders Capital, a stage fund program for digital entrepreneurs, Hoberman is most famous for founding retail site Lastminute.com with Martha Lane Fox in 1998. Having left the company in 2007, his current interests outside of PROfounders Capital include made.com and easyCar.com.

Hoberman will be sharing his expertise with the Developer World audience on how to launch a successful app business. And with the amount of apps being produced on a daily basis – 20,000 a month, according to figures released at the start of this year – there’s a lot of good ideas fighting for attention.

Not that every app is always the greatest, most disruptive idea the world’s ever seen. As Stack Overflow founder Jeff Attwood put it last month: “Every programmer ever born thinks whatever idea just popped out of their head into their editor is the most generalised, most flexible, most one-size-fits-all solution that has ever been conceived.”

The dream, of course, is to get an Andressen Horowitz on your side, or millions of venture capital behind you. But it’s not always easy getting these investors to notice your app.

There are various routes in; be it through crowdfunding, or through angel investors. But both can be fraught with danger. Crowdfunding can backfire if you set the bar too high, like the ambitious $32m target for the Ubuntu Edge smartphone, whilst angel investors will invariably want a hand in operations for the capital they provide, which may be difficult for one-man bands to accept having spent years on their app idea.

Hoberman, of course, has plenty of experience in this field. Opening up the Developer World day at 9:15am, he will be joined by the founders of yPlan and Moves, two apps he has invested in, providing perfect case studies.

Other highlights in the Developer World workshop include representatives from Microsoft, General Motors and The Next Web, as well as Apple co-founder Steve Wozniak, who will be kicking off day two. If you haven't already registered for your pass to Apps World, click here.

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