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Building an API strategy to harness the app revolution and innovate in your business

Building an API strategy is key to opening up your business, allowing third party developers to build products and functionality on top of your own that allow you to truly harness the app revolution and maximise your brand. Having an API (Application Programming Interface) that allows developers to improve and develop existing products by exposing some of your data or functionality to them to build upon provides many benefits – from improving functionality to the potential to get into new markets. At Apps World Europe in October there will be a one day conference dedicated to exploring API strategies and the opportunities that opening up your business through an API strategy can bring.  The session, which will run on October 22, on the first day of the two-day conference at Earls Court 2, is one of 12 specialist tracks. The API strategies track will feature key note speakers including Kevin Flowers, the chief technology officer of Coca-Cola Enterprises, who will be discussing how Coca-Cola uses APIs to its advantage within the business, as well as representatives from The Guardian and Boeing.

The essential guide to launching and managing an API and their importance for the future should prove an unmissable part of the conference for all brand and IT managers. There is little doubt that creating an API should be part of everyone’s strategy – after all the more applications that interact with your own the more popular, and therefore successful, your business is likely to be. Register for your place now.              

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