Mobile has become the must have platform for a new generation of
consumer. Mobile responsive sites and dedicated apps are the norm, however, best practices on how to drive an ROI through mobile are few and far between.
The most recent report by IAB Europe and IHS Research on advertising spend from 2015 shows over €9.1billion was spent on Mobile Marketing in Europe alone. This figure was part of the €36.2billion European digital advertising spend from 2015 which for the first time out grew European TV advertising spend. This figure is
sure to have grown again in 2016.
The mobile platform has become an imperative part of any marketing strategy and continues to be heavily invested in. Nonetheless, to continue to gaining such investment, mobile needs to show a clear ROI. In this ebook we highlight some of the key aspects that can help drive a ROI across the mobile platform. Mobile leaders from major brands, Twitter & John Lewis, discuss how their brands drive ROI and ensure the community is maintained through their mobile platform.