By: Eti Nachum, CEO, BlogsRelease
Have you got a new app in the works? Or have you launched but you’re not seeing many downloads? Are you ready to tear your hair out because you have no idea how to spread the word about your product? Well, AppsWorld North America is coming up (11-12 May, Santa Clara) and what better way to get ready to mingle with peers and industry experts than preparing a stellar marketing plan for your new app? We have a few tips to get you started.
#1 Do Your Research
When you’re thinking of starting a marketing campaign for your app it’s important to go back to the beginning: what made you create this app in the first place? What was the need you are now answering? And who will find your product most useful? These questions may seem elementary but you will be surprised by how useful building a brand persona will be. Determining the exact demographic and behavior of your target audience – including what sites and apps they already favor – will set the tone for your entire strategy.
#2 Embrace Mobile Marketing
If your app is made for mobile, then why leave mobile marketing behind? Shop around for tools specifically for your needs. Platforms like BuzzCity, for example, are built for a DIY approach to running a mobile campaign.
#3 Use Social Wisely
Of course, just marketing on mobile may not expose your app to all the audiences you desire. Logically, social media is the next step. But if you’re an app in its infancy, how will you get noticed? The key is being personable and adding value. Start by following and communicating with experts in your field on Twitter and adding something to their discussions. A company blog is also a good way to get your brand name out there by contributing ideas, rather than just doing obvious marketing. Do some market research on your target audience to see which platform they favor and promote discussion there as well, and remember that the human element will always win over straight advertising.
#4 Leverage Influencers
Influencer marketing is particularly effective when combined with other campaigns. For example, if you are interested in running a mobile photo contest on Instagram, there is no better way to get as many people involved as possible than by partnering with key influencers in your field. Blogger review campaigns wherein bloggers write in-depth reviews of your app will not only provide valuable feedback for your team, but will also boost your traffic, SEO, and brand credibility.
#5 Step Out of the Box
Actually, just throw out the box! There are over 1.6 MILLION apps on Android alone you’re competing with. One little banner ad will not make you stand out from the crowd. It will be difficult to match the efforts of big-budget companies - Machine Zone’s ad for Mobile Strike starring Arnold Schwarzenneger comes to mind – but in the end, it’s all about the idea. A fun ad doesn’t need to star an expensive celebrity to be effective. Creativity is crucial.
Do you want to launch your blogger review campaign? BlogsRelease is the #1 PR marketplace for brands to engage with bloggers for reviews of products, events, and news.