How do you serve up location relevant content to a user’s mobile device in a non-intrusive, more engaging, experiential and efficient manner?
Implement location-based augmented reality marketing campaigns!
Augmented Reality layers 3D objects on top of real-world physical spaces which makes the user feel like they are in a mixed reality environment and allows for curiosity and increased engagement.
The Pokémon Go phenomenon has shown the power of location-based augmented reality experiences. However, Pokémon GO has failed to capitalize on the very foot traffic they created. Location-based campaigns can change the experience and not only drive foot traffic to specific locations but also drive revenue.
What is Location-Based Augmented Reality Technology?
How can you serve location-based Augmented Reality content?
The most popular way to serve LBAR content is through the use of GPS for outdoor experiences. However, for indoor experiences, the use of beacons is really useful.
Our company Candy Lab, Inc. has built the only Augmented Reality 9-axis sensor fusion engine that combines GPS, Beacons, and a Content Management System.
Our white-label app publishing platform, CandyBAR (blended-augmented reality) utilizes location based augmented reality to deliver content like a coupon, link to a video, fun fact etc. All locations and content are controlled by a CMS, putting the power in the hands of the marketer/brand/agency.
What is a Beacon?
The term iBeacon and Beacon are often used interchangeably. iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location ~ ibeaconinsider
Do you have any predictions for location-based augmented reality?
1) The demand for location-based augmented reality campaigns will grow in 2017 as Pokemon Go validated to the industry that consumers will hold their phone up in the air to collect items.
2) The demand will come from industries that are early adopters of new technology and where education and gasification can be combined: gaming, retail (large malls), the entertainment industry and healthcare.
3) Advancements in Augmented Reality will let brands and marketers transform their short and long term campaigns and also incorporate hardware such as Hololens to help marketers keep track of beacon locations.