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More than a quarter of mid market firms lack a mobile strategy, research finds

At Enterprise Apps World this June, a lot of the discussion will revolve around formulating and refining a mobile strategy. It might come as a surprise therefore that a quarter of UK mid market companies don’t have a mobile strategy in place, according to research published this week by Intrinsic. 

The research published yesterday by Intrinsic in conjunction with Vanson Bourne has revealed that more than a quarter (28%) of mid market companies in the UK don’t have a mobile strategy in place.

The news may be something of a shock, given the prevalence of the mobility trend and especially given the reasons for why companies need to invest.

According to survey respondents the desire to become more agile (47%) is the biggest driver for a mobility strategy, ahead of workforce demands (46%) and the ability for employees to work more remotely (46%).

For the organisations who are on-board with mobile however, there were a few interesting comparisons to be had.

57% of survey respondents have introduced a remote working policy in their organisation, whilst a similar number (56%) had reported the use of enterprise apps and collaboration software (49%). More than half (55%) claimed they had improved security as a result of a greater use of mobile technologies.

90% of respondents said their investment in mobile technology would go up in the next two years – that’s a big number but should it be bigger? – whilst mobile was ranked as one of the top three priorities for business by 70% of firms, ahead of security (70%) and cloud (48%).

“The bottom line is that a mobile strategy is now business-critical for almost all mid-sized UK organisations,” said Darron Antill, Intrinsic CEO. “To remain competitive, these businesses need to implement a strategic programme that enables or increases the ability for employees to work flexibly, securely, more collaboratively and more productively through the use of technology,” he added.

The research offers insight into the UK mobile market, although it goes against previous studies. Back in December, a research report from IFS had revealed that enterprise mobility schemes were happening ‘quickly’ in the UK because of business benefits.

83% of respondents in the IFS study stated they invested in mobility solutions because it enabled a more flexible workforce, while two thirds (68%) said it boosted company productivity.

Find out more about refining your mobile strategy at Enterprise Apps World this June.

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