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Focusing on the user experience is key to success for service providers

While governments repeatedly make positive noises about providing super-fast broadband to every corner of their countries, the reality today is that in many regions right across Europe, the performance of available broadband services is very poor.

It’s for this reason that 4G LTE is increasingly being used as an alternative to fixed-line connections for many home users throughout Europe and due to the improving quality of 4G coverage, it’s an increasingly viable option.

This is great news for prospective operators of 5G data networks, as it means consumers are getting used to the idea of using cellular technology as their main way of connecting to the Internet. But while everyone is talking about 5G, it’s not available just yet. In most countries, it’s perhaps two to three years away.

Fast, reliable performance

What we do have though, is a roadmap that will take us quite quickly from the current mainstream Category 4 LTE products, (which can reach theoretical speeds of up to 150Mbps), to Category 6 (up to 300Mbps) and Category 12 (up to 600Mbps) technology. We’re already supporting these standards on some of our products and built up a real depth of knowledge in this area.

Aside from delivering fast, reliable performance, we’ve learned that there are two main factors that influence the user experience. The first is how the router looks. As they are almost always located somewhere where they are visible, such as a bookshelf or side-table, it’s important that they look like they belong in the home, rather than in a data centre.

With our LTE routers, we really focus on the product design and giving them a premium look and feel as well as premium performance.

No-hassle Wi-Fi

The second aspect is the actual Wi-Fi performance. This needs to be very good and very reliable, because wireless problems are the number-one customer support issue for service providers. Our latest LTE routers – such as the LTE5366, which is being unveiled at 5G World – come with built-in 802.11ac Wave 2 technology to provide the very best Wi-Fi experience for customers.

Some users might also want the router to be portable, so they can use it in the garden, on car journeys or when they go on holiday or just away for the weekend. For these users, we have the HomeSpot range, which combine great looks, the latest Wi-Fi technology and USB charging to provide totally flexible and mobile connectivity. Our latest offering, the LTE4597, is Category 12/13 compliant.

With these strong deign and performance credentials, easy set-up and competitive pricing. Zyxel has a range of products that more than meet the needs of the growing number of customers who are choosing LTE instead of fixed line for Internet access.

If you visit us on stand 5G216 at 5G World, we’ll be happy to demonstrate our products and explain how we can help you meet the needs of your customers.

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